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Once Upon a time..


In a world where grown-ups seemed to have forgotten the joys of play, our fearless Founder, Dara Simkin, embarked on a mission to bring play back into adult lives. 


Inspired by the wonder, adventure, and curiosity of our childhood days, she set out to create a summer camp for adults called Camp Kidinyou. Alas, the camp idea didn't quite take off as expected. But instead of losing hope, Dara saw an opportunity to transform her vision into something even more powerful.

And thus, Project Play was born in 2016, a place where professionals could unleash their inner creativity and ignite their passion for play. Guided by the KaosPilot Methodology, our team came together, blending our expertise in the creative industries with the realms of learning and development, coaching, and facilitation. The result? A force to be reckoned with—Culture Hero, launched in 2019, dedicated to making work a better place.

At Culture Hero, we live and breathe creativity and play. It's the beating heart that fuels every aspect of our work. We believe that when you tap into your playful spirit, magic happens. Our team brings years of experience and a deep passion for driving real impact and tangible outcomes for organizations.


So join us on this journey of igniting the extraordinary, as we infuse play into the DNA of workplaces and unleash the boundless potential that lies within. Together, let's rewrite the rules and create a world where work and play collide.

Meet our Founder and Play Pioneer

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Dara Simkin is a dynamic keynote speaker who will transport your audience into a world of wonder and play. With a masterful blend of storytelling and immersive experiences, Dara creates a learning environment that ignites curiosity and sparks transformation. Her thought-provoking and entertaining content delves deep into the realm of purposeful play, unveiling its profound impact on our professional lives.

Dara reveals the dire consequences of a play-deprived existence, awakening a burning desire to infuse playfulness into every corner of the professional world. Her presentations have captivated top-tier organizations like AGL, McKinsey, MYOB, MediBank, Chevron, CPA, and IAG, leaving a lasting impact on their teams.

With her infectious energy and unwavering enthusiasm, Dara empowers individuals to be bold, fostering a culture that celebrates authenticity, connection, and boundless imagination. When you invite Dara to take the stage or guide your event, prepare for an unforgettable experience that will leave your audience inspired, energised, and ready to unleash their full potential. 

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